AI Avatar · 2025
DirhamPay
A series of 24 AI-generated educational reels for DirhamPay — a Dubai-based fintech app bridging traditional banking and crypto payments. A photorealistic bilingual AI avatar (English & Arabic) explains digital wallet setup, UAE crypto regulations, peer-to-peer transfers, and investment basics in a sleek, trust-building style. Built with HeyGen for bilingual avatar generation, ElevenLabs for natural Arabic & English voice synthesis, Runway Gen-3 for fintech-themed b-roll visuals, and CapCut for fast TikTok-optimized editing.
Results
24 reels in 10 days across 2 languages
11.2M combined views in first month
46% app download increase attributed to campaign
Technologies
HeyGen
ElevenLabs
Runway Gen-3
CapCut